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Ctrip data shows that since the end of November, the sales of ice and snow travel products have started. In the past week, the search volume of "skiing" on the platform increased by 50% month-on-month, and the search popularity of ice and snow related products continued to rise in December.A shares fluctuated higher, and the large consumer sector collectively strengthened.A shares fluctuated higher, and the large consumer sector collectively strengthened.

Yesterday, the big consumption sector "blossomed more", with retail, ice and snow tourism, food and beverage leading the way. At the close, among the retail stocks, more than 20 shares including Three Squirrels, Maoye Commercial, Zhongbai Group, Hangzhou Jiebai, Yimin Group, Cuiwei and Guangbai have daily limit.Looking forward to the market outlook, Guohai Securities said that the upside of the index has been opened, and Hong Kong stocks, as the leading indicator, may be more flexible with the blessing of the Fed's interest rate cut. Stylistically, the market is dominated by stages at the end of the year, and the SSE 50 is at a low level relative to the small-cap style. The recent value style is expected to remain strong driven by "insurance capital allocation+policy expectation".Institution: The "New Year's Market" configuration has a high winning rate.

The big financial sector rose in intraday trading.As for the market outlook of the brokerage sector, Guojin Securities said that in 2025, liquidity is expected to be further relaxed, which will improve the stability of the market, the improvement of economic fundamentals will be confirmed, and the stock market is expected to rise further, which will benefit the valuation and performance of the brokerage sector.Ping An Securities judges that the growth style of A-share market will be more flexible in 2025, and structural investment opportunities will increase.